Money follows value

A special guest post by the Godfather of Good, David Love on one of the most important #donorlove fundamentals.“Money follows Value.” These three simple words express a fundamental principle for those of us who think we are in the fundraising business. It came home to me last week when I learned of the death of…

All The Love. All The Feels

  Happy Valentine’s Day, #donorlovers! Your Agents of Good are proud, honoured and humbled to share with you a few of the beautiful donor voices that have made us laugh and made us cry in the last few months. For many of our clients, as part of their holiday campaigns, we send 2 versions of…

Agents of Good are fierce and uncompromising donor champions. Bringing both rigour and creativity to every project, they challenge their clients to question organizational assumptions that compromise not only #donorlove, but also donor respect. They have helped us to give donors a stronger voice in our organization, to revitalize our culture of philanthropy through storytelling, and in the process they have challenged me to become a better fundraiser.

Juniper Locilento, CFRE Director, Annual Giving, YMCA of Greater Toronto

I first heard about the Agents of Good during a webinar where I listened to John critique a direct mail pack. I remember thinking that it would be pretty intimidating to be on the receiving end of John’s brutally honest DM commentary.  Turns out, getting that kind of feedback is a game-changer.  The Agents cut through clutter, jargon and ego to help create authentic and meaningful communications designed to make donors feel awesome about giving.  (The fact that donorlove boosts donor retention and revenue almost feels like a fringe benefit.) They were flexible in finding a way to work with us that fit our budget and needs.  The Agents are generous with their expertise which helps create better communications and better fundraisers.  It’s a real treat to work with them.

Jacqueline Bell, Senior Development Officer, Direct Marketing