You live in a 140 character world. Even if you’re not on Twitter (Why is that again? Because you “don’t get it”? Ya, maybe millions of people ARE wrong.) you have to acknowledge that the pace of our world has changed. When I started my career we had one email account, and the office manager…
My three and a half year old son registered for Junior Kindergarten. Inspired by the earnest communication style of Mason’s new teacher, here are some simple rules about creating engaging, dynamic and meaningful direct response copy. #5: Show AND tell. Use stories, testimonials and eye contact to illustrate your message. Stories connect us to each…