“Your mission, Agents of Good, is to create a thoughtful and inspiring donor-centred report.” – Interval House, September 2009 Agent Jen, Mark and John reporting for duty. Debrief and disclosure on a successful mission. About You Interval House’s 2009 Report is so donor-centred that it isn’t even an Annual Report: it’s a Gratitude Report. Our…
What’s not to love about a match package? If you don’t know what I’m talking about you are missing a classic in your direct marketing program. As traditional as grandmother’s pearls, yes. But you can make it modern and effective with a few simple twists. So what’s a match package? Simple. You tell your donors…
#1: I’m not actually sure that this is the first time I’ve published a tip about direct mail – but it IS the first time I used a video to do it… This is a quick video showing how you need to think about what you are mailing your donors from the very get go.…
You live in a 140 character world. Even if you’re not on Twitter (Why is that again? Because you “don’t get it”? Ya, maybe millions of people ARE wrong.) you have to acknowledge that the pace of our world has changed. When I started my career we had one email account, and the office manager…
My three and a half year old son registered for Junior Kindergarten. Inspired by the earnest communication style of Mason’s new teacher, here are some simple rules about creating engaging, dynamic and meaningful direct response copy. #5: Show AND tell. Use stories, testimonials and eye contact to illustrate your message. Stories connect us to each…