Think Thanks

Happy New Year, dear readers. Our New Year’s gift to you is to not write our blog about the one thing you should do as a fundraiser in 2011. In Agents style, we are writing a blog about the one thing you should do for your donors in 2011. And that’s think about your thank…

Pop quiz, hotshot…

What starts with “s”, ends with “n” and can immediately improve your fundraising results and your donor/prospect/community engagement? Nope, it’s not seclusion. Or seduction, secretion, sexualisation, sanitization, sentimentialization, septuagenarian or sesquipedalian. Gold star for anyone who got it. Segmentation. Seriously – I’m starting to wonder whether some charities think the $70,000 database whirring away in…

Dear Mr. Fancypants

(With some apologies to the Norweigian Curling Team-jl) This is an open letter to Executive Directors, Board Chairs and anyone in leadership positions in charities who sign fundraising appeals. It’s not my job to write appeals that sound like you. It’s my job to write appeals that engage your donors and raise you money. So…