JUNK

I wasn’t going to share this example of a horrendous email from a charity but just couldn’t resist. I share it because I CARE. I have blurred out the name of the offending charity. This is an example of what happens when marketing folks are in charge of your communications to donors. NOT ALL marketing comms folk make the mistakes…

The Problem With Marketing

…Specifically, as it relates to charities and non-profits. noun: marketing the action or business of promoting and selling products or services, including market research and advertising. Charities usually are created and exist to fix some problem or injustice in our world, our country, our communities. They need caring people to chip in, care, give, participate,…