Don’t Think About Your Fundraising

This fall, don’t think about your fundraising. Seriously. I hear you already. –         “But Jen, we raise most of our money in fall and early winter.” –         “But, but Jen, we always do our donor acquisition in the fall.” –         “But, but, but Jen, ARE YOU CRAZY!?” This fall, don’t think about your revenue target.…

Pop quiz, hotshot…

What starts with “s”, ends with “n” and can immediately improve your fundraising results and your donor/prospect/community engagement? Nope, it’s not seclusion. Or seduction, secretion, sexualisation, sanitization, sentimentialization, septuagenarian or sesquipedalian. Gold star for anyone who got it. Segmentation. Seriously – I’m starting to wonder whether some charities think the $70,000 database whirring away in…

Are you listening?

After a fantastic experience buying a new car this week – I was reminded of the potential power and strength that some of these new tools can bring to your business or charity – if you choose to use them. For your information you can follow Achilles on twitter at @AchillesMazda Here is a video…