My friend Barack

Barack Obama is my friend. On Facebook. Me and 21 million (almost 22 million) of his closest friends received this post in our feed this week: Rather than setting a goal of millions of dollars for this campaign’s first big deadline on Thursday, we’re setting a goal of 450,000 grassroots donors. So far, 404,954 people…

#afpcongress: By the hashtags, scribbles, photos and vids

Here are the highlights from our scribbled notes and tweets from Congress. We heartily encourage all fundraisers to check out the #afpcongress hashtag to review the highlights from all tweeps in attendance. Scribbles: Wendy Mesley: “Trust is not being given to institutions but to individuals.” Sean Triner (@seantriner) on “witnessing”. This is brilliant. Sean insists…

#hashtags

I’ve spoken about the value of using a tool like twitter for professional growth. And hopefully if you are using it, you have been using #hashtags to follow certain conversations or events. If not, I quickly show you how and why you should be! I failed to mention there is a great tool called Tweetchat.…

Don’t Think About Your Fundraising

This fall, don’t think about your fundraising. Seriously. I hear you already. –         “But Jen, we raise most of our money in fall and early winter.” –         “But, but Jen, we always do our donor acquisition in the fall.” –         “But, but, but Jen, ARE YOU CRAZY!?” This fall, don’t think about your revenue target.…

Pop quiz, hotshot…

What starts with “s”, ends with “n” and can immediately improve your fundraising results and your donor/prospect/community engagement? Nope, it’s not seclusion. Or seduction, secretion, sexualisation, sanitization, sentimentialization, septuagenarian or sesquipedalian. Gold star for anyone who got it. Segmentation. Seriously – I’m starting to wonder whether some charities think the $70,000 database whirring away in…