Mad as hell

The Canadian charitable sector has been a buzz for the past week by CBC’s report about fundraisers spending excessive amounts of coin on – GASP – professional fundraisers. As you probably know, AFP, Imagine Canada, Agents of Good, and – well heck – almost EVERYONE, has written a post or letter explaining why CBC’s shoddy…

golb sdrawkcab!

“I’m not looking at you Dudes, I’m looking past you.” – Jay-Z Agents work from your donor out. We think from your donor’s perspective. We start with your objective and create the irresistible call to action that will inspire your donor. We work backwards from there to build the compelling case and figure out how…

Dear Mr. Fancypants

(With some apologies to the Norweigian Curling Team-jl) This is an open letter to Executive Directors, Board Chairs and anyone in leadership positions in charities who sign fundraising appeals. It’s not my job to write appeals that sound like you. It’s my job to write appeals that engage your donors and raise you money. So…