Everything I learned about direct mail, I learned from my mother in law

I was asked this past January to do a presentation about direct response by Mazarine at Wild Woman Fundraising – especially how it relates to direct mail. A few days after agreeing to it, I sat at my desk with a glass of wine staring at a blank word file… Cursor flashing. Flashing. Flashing. I was instantly…

Parliament, Murder and Murmuration

Your Agents of Good, as our cherished and punished clients know, have banned the word “data” from our language. It’s not “data”. They are DONORS! It’s not “extracting the data”, or “data segmentation” it’s “finding donors to inspire” and “talking to people the way they deserve to be talked to”. A few nights ago, with…