On The Importance of Being Earnest

Google says the definition of earnest is resulting from or showing sincere and intense conviction. Not a bad definition for Ask Direct’s Fundraising Summer School last week, held in Oscar Wilde’s beautiful Dublin. My personal highlight reel of #ADFSS16 can be nutshelled with “earnest”. First, our curator. The one and only Damian. Summer School was…

The Love Revolution

I’m back from five days in Dublin. And my head is filled with some thoughtfulness and wisdom from the best brains our sector offers. Beate Sorum, Rory Green, Tom Ahern, Ken Burnett, Jen Love, Simone Joyaux, Damian O’Broin, Mark Phillips, Simon Scriver… One idea that is sticking is the concept of a sector-wide revolution. A…

JUNK

I wasn’t going to share this example of a horrendous email from a charity but just couldn’t resist. I share it because I CARE. I have blurred out the name of the offending charity. This is an example of what happens when marketing folks are in charge of your communications to donors. NOT ALL marketing comms folk make the mistakes…

Data Doesn’t Lie

Data doesn’t lie. But it also doesn’t feel. We are students of direct response. It’s our job to create, test, tweak and analyze. That’s the science. But I love fundraising because it’s also an art. Moving and inspiring people to give, to act, to share the amazing work of your organization. Creating joyful philanthropic experiences…