#hashtags

I’ve spoken about the value of using a tool like twitter for professional growth. And hopefully if you are using it, you have been using #hashtags to follow certain conversations or events. If not, I quickly show you how and why you should be! I failed to mention there is a great tool called Tweetchat.…

USP

Don’t worry if you aren’t familiar with this term – USP. It stands for unique selling proposition. Almost every discussion we have with clients comes back to this. What is your USP? Yes – I’m asking you… Why do you exist? Why, as a donor, should I support you? What are the THREE things that…

This is boring

Ive heard it more than I would like to admit but I’ve had clients tell me my design is boring. “We are paying for 4 colours why aren’t we using them?” “Why can’t you cram more photographs in?” “Can you add more fonts?” “This looks pretty plain…” I’ve wrote before about being appropriate. Did you…