The Problem With Marketing

…Specifically, as it relates to charities and non-profits. noun: marketing the action or business of promoting and selling products or services, including market research and advertising. Charities usually are created and exist to fix some problem or injustice in our world, our country, our communities. They need caring people to chip in, care, give, participate,…

Premiums suck

People assume that the AOG natural position is this: Premiums suck. Notepads, pens, shirts, bags, labels, stickers, cards… yah. I would agree. More often than not, those premiums suck. They are often used in acquisition and to me are the equivalent of spotting a friendly looking person across a room and shoving flowers and chocolates in…

Everything I learned about direct mail, I learned from my mother in law

I was asked this past January to do a presentation about direct response by Mazarine at Wild Woman Fundraising – especially how it relates to direct mail. A few days after agreeing to it, I sat at my desk with a glass of wine staring at a blank word file… Cursor flashing. Flashing. Flashing. I was instantly…

Sharing #donorlove

You’ve been to that cocktail party where you’re having a great conversation about “that” thing – that thing you both agree drives you crazy/makes you happy/tears your heart apart/have a fully belly laugh – and in the moment that follows, you look at each other and realize you’ve just shared a moment with another human…