Back to brand basics…

Another week, another discussion about how a design has been refused because it isn’t “on brand” enough. Are you serious? ‘But I used your pantone colour’, I sputtered. ‘The font is typeset according to your guidelines’, I pleaded. Nope. Brand police  – 1. John – 0. People, this madness must stop. If you are an…

Reminders

No, this isn’t a post about House 2 direct mail packs. I’ll save that for another day. In the pass two weeks I have been shaken by two events that have reminded me what “this” is all about. “This” being the work we do, the lives we lead. I mentioned I was away on vacation…