Back to brand basics…

Another week, another discussion about how a design has been refused because it isn’t “on brand” enough. Are you serious? ‘But I used your pantone colour’, I sputtered. ‘The font is typeset according to your guidelines’, I pleaded. Nope. Brand police  – 1. John – 0. People, this madness must stop. If you are an…

Reminders

No, this isn’t a post about House 2 direct mail packs. I’ll save that for another day. In the pass two weeks I have been shaken by two events that have reminded me what “this” is all about. “This” being the work we do, the lives we lead. I mentioned I was away on vacation…

Pro Bono

Most of us know that pro bono is a phrase derived from Latin meaning “For the public good”. In certain sectors, like the legal profession doing pro bono work is quite common. The same for the charitable sector. I have always done quite a lot of pro bono work because I find it rewarding to…

7 surprising facts about direct-response fundraising

This falls into the “Passing along great information” category. From the September 5th, Donor Power Blog posting: 7 surprising facts about direct-response fundraising: 1. Blank carrier envelopes usually out-perform envelopes with teasers. 2. Longer letters perform better. Usually. There are exceptions. 3. The most-read part of a fundraising letter is the P.S. 4. Typos improve…