Don’t Think About Your Fundraising

This fall, don’t think about your fundraising. Seriously. I hear you already. –         “But Jen, we raise most of our money in fall and early winter.” –         “But, but Jen, we always do our donor acquisition in the fall.” –         “But, but, but Jen, ARE YOU CRAZY!?” This fall, don’t think about your revenue target.…

Pop quiz, hotshot…

What starts with “s”, ends with “n” and can immediately improve your fundraising results and your donor/prospect/community engagement? Nope, it’s not seclusion. Or seduction, secretion, sexualisation, sanitization, sentimentialization, septuagenarian or sesquipedalian. Gold star for anyone who got it. Segmentation. Seriously – I’m starting to wonder whether some charities think the $70,000 database whirring away in…

golb sdrawkcab!

“I’m not looking at you Dudes, I’m looking past you.” – Jay-Z Agents work from your donor out. We think from your donor’s perspective. We start with your objective and create the irresistible call to action that will inspire your donor. We work backwards from there to build the compelling case and figure out how…

Dear Mr. Fancypants

(With some apologies to the Norweigian Curling Team-jl) This is an open letter to Executive Directors, Board Chairs and anyone in leadership positions in charities who sign fundraising appeals. It’s not my job to write appeals that sound like you. It’s my job to write appeals that engage your donors and raise you money. So…

Titanic Teachings

Agent Jen Love is firmly a 21st century digital gal. But I have an unexplainable predilection for Titanic references. No, I’m not talking about “I’m the king of the world”. I mean the real Titanic. The big boat. That sunk. Here are 5 reasons I have a daily reason to reference the Titanic as a…