The Best Fundraising Offer I STILL Haven’t Got: Part 2

In Part 1, I wrote about a charity I truly cherish (our daycare) and wanted to get you thinking differently about mobilizing your communities of supporters. Let’s face it, your communities of supporters are only getting bigger: event participants, e-news subscribers, Facebook ‘friends’, even followers on Twitter, Pinterest or Instagram. Acquiring new donors is bloody expensive. And…

Ruh-Roh

From an email: “Jen, we need to have an opt out for our newsletter on the Fall Direct Mail Special Coupon. I think we need to include it in all of our mail coupons going forward.” As Scooby-Doo says, “ruh-roh”. Most organizations distinguish, even if it’s not completely deliberately, between a “renewal” message and a…