Stunning Simplicity

A quick post today to remind us all about the beautiful simplicity of fundraising. It is so easy to get turned inside out and upside down thinking about integrated campaigning, multi-channel fundraising, over-thinking our approach and completely rush past one stunningly obvious thing: asking for one thing. One of our clients established a monthly giving…

#afpcongress: By the hashtags, scribbles, photos and vids

Here are the highlights from our scribbled notes and tweets from Congress. We heartily encourage all fundraisers to check out the #afpcongress hashtag to review the highlights from all tweeps in attendance. Scribbles: Wendy Mesley: “Trust is not being given to institutions but to individuals.” Sean Triner (@seantriner) on “witnessing”. This is brilliant. Sean insists…

This is boring

Ive heard it more than I would like to admit but I’ve had clients tell me my design is boring. “We are paying for 4 colours why aren’t we using them?” “Why can’t you cram more photographs in?” “Can you add more fonts?” “This looks pretty plain…” I’ve wrote before about being appropriate. Did you…

Pop quiz, hotshot…

What starts with “s”, ends with “n” and can immediately improve your fundraising results and your donor/prospect/community engagement? Nope, it’s not seclusion. Or seduction, secretion, sexualisation, sanitization, sentimentialization, septuagenarian or sesquipedalian. Gold star for anyone who got it. Segmentation. Seriously – I’m starting to wonder whether some charities think the $70,000 database whirring away in…