This is boring

Ive heard it more than I would like to admit but I’ve had clients tell me my design is boring. “We are paying for 4 colours why aren’t we using them?” “Why can’t you cram more photographs in?” “Can you add more fonts?” “This looks pretty plain…” I’ve wrote before about being appropriate. Did you…

Pop quiz, hotshot…

What starts with “s”, ends with “n” and can immediately improve your fundraising results and your donor/prospect/community engagement? Nope, it’s not seclusion. Or seduction, secretion, sexualisation, sanitization, sentimentialization, septuagenarian or sesquipedalian. Gold star for anyone who got it. Segmentation. Seriously – I’m starting to wonder whether some charities think the $70,000 database whirring away in…