7 surprising facts about direct-response fundraising

This falls into the “Passing along great information” category. From the September 5th, Donor Power Blog posting: 7 surprising facts about direct-response fundraising: 1. Blank carrier envelopes usually out-perform envelopes with teasers. 2. Longer letters perform better. Usually. There are exceptions. 3. The most-read part of a fundraising letter is the P.S. 4. Typos improve…