Money follows value

A special guest post by the Godfather of Good, David Love on one of the most important #donorlove fundamentals.“Money follows Value.” These three simple words express a fundamental principle for those of us who think we are in the fundraising business. It came home to me last week when I learned of the death of…

Everything I learned about direct mail, I learned from my mother in law

I was asked this past January to do a presentation about direct response by Mazarine at Wild Woman Fundraising – especially how it relates to direct mail. A few days after agreeing to it, I sat at my desk with a glass of wine staring at a blank word file… Cursor flashing. Flashing. Flashing. I was instantly…

The tiny tree frog

Agent and Godfather of Good, David Love is back from Costa Rica and files this report from the field. Even in the middle of a tropical rainforest, the donor is never far from the Godfather’s mind. “But it’s so small.” Ann and I are looking at a tiny red-eyed tree frog on leaf in Costa…