Everything I learned about direct mail, I learned from my mother in law

I was asked this past January to do a presentation about direct response by Mazarine at Wild Woman Fundraising – especially how it relates to direct mail. A few days after agreeing to it, I sat at my desk with a glass of wine staring at a blank word file… Cursor flashing. Flashing. Flashing. I was instantly…

The tiny tree frog

Agent and Godfather of Good, David Love is back from Costa Rica and files this report from the field. Even in the middle of a tropical rainforest, the donor is never far from the Godfather’s mind. “But it’s so small.” Ann and I are looking at a tiny red-eyed tree frog on leaf in Costa…

Mad as hell

The Canadian charitable sector has been a buzz for the past week by CBC’s report about fundraisers spending excessive amounts of coin on – GASP – professional fundraisers. As you probably know, AFP, Imagine Canada, Agents of Good, and – well heck – almost EVERYONE, has written a post or letter explaining why CBC’s shoddy…