Stunning Simplicity

A quick post today to remind us all about the beautiful simplicity of fundraising. It is so easy to get turned inside out and upside down thinking about integrated campaigning, multi-channel fundraising, over-thinking our approach and completely rush past one stunningly obvious thing: asking for one thing. One of our clients established a monthly giving…

USP

Don’t worry if you aren’t familiar with this term – USP. It stands for unique selling proposition. Almost every discussion we have with clients comes back to this. What is your USP? Yes – I’m asking you… Why do you exist? Why, as a donor, should I support you? What are the THREE things that…