Mother’s Day

Show and tell. We were asked by Habitat for Humanity Waterloo Region to come up with a gratitude video for their donors just in time for Mother’s Day. Our goal was to create a short video featuring some of the real moms and kids that have been helped by donors in the past few years. Thanks…

JUNK

I wasn’t going to share this example of a horrendous email from a charity but just couldn’t resist. I share it because I CARE. I have blurred out the name of the offending charity. This is an example of what happens when marketing folks are in charge of your communications to donors. NOT ALL marketing comms folk make the mistakes…

Afternoon Love Affair

What are you doing Thursday, January 28th at noon? Wait. Let me rephrase that. Whatever you are doing on Thursday, January 28th at noon can’t possibly be something better than an afternoon love affair! Join me as part of the #DonorLove webinar series to share a 5-year Case Study featuring the creative, storytelling and results…

Everything I learned about direct mail, I learned from my mother in law

I was asked this past January to do a presentation about direct response by Mazarine at Wild Woman Fundraising – especially how it relates to direct mail. A few days after agreeing to it, I sat at my desk with a glass of wine staring at a blank word file… Cursor flashing. Flashing. Flashing. I was instantly…