I confess. I have moustache envy. Movember is the campaign I wish I created. Man, it rocks!tomselleck If you’re a Movember virgin you are in for something special. Movember is a campaign that encourages men to grow a moustache in November (“Movember” is the month formerly known as “November”) and raise money to “change the…
Last week I launched into a – was it a rant? – about logo design and why the process of designing a logo or maybe a whole brand does not come cheap. Like all the good things in life, you get what you pay for. If the brief or objective was clear and I’ve done…
I realize this might come across as a bit self serving but that’s ok. Part of working with charities is trying to find that middle ground to keeping the work we offer affordable AND effective. It’s a fine line sometimes. If I’m asked to design a direct mail piece, I often know the rough total…
Another week, another discussion about how a design has been refused because it isn’t “on brand” enough. Are you serious? ‘But I used your pantone colour’, I sputtered. ‘The font is typeset according to your guidelines’, I pleaded. Nope. Brand police – 1. John – 0. People, this madness must stop. If you are an…