Stop using social media for marketing your charity
There is no YOU in Twitter. Stop thinking of it as a way to get more donations and start thinking of it as a way to engage and build relationships with others.
The ReImagining of SOFII
It was very early this year when I saw a tweet go out from Kimberley MacKenzie about SOFII. I, like many others knew about SOFII. I was a registered user and once in a while would check it out if I had some time to kill. I LOVED the idea behind SOFII. To have a…
DetailsYes, I have Moustache Envy
I confess. I have moustache envy. Movember is the campaign I wish I created. Man, it rocks!tomselleck If you’re a Movember virgin you are in for something special. Movember is a campaign that encourages men to grow a moustache in November (“Movember” is the month formerly known as “November”) and raise money to “change the…
DetailsAttention all lawyers!
Attention all lawyers, Great case for you newer grads or those lawyers looking to pad their experience list. We are a small firm who wants to sue Microsoft and its board for being responsible for producing some of the crapiest software through the years for mac users like us. We need your help to prepare…
DetailsDoes Design Matter: the debate rages on….
I’ve been reading with great interest for the past few days about all the brouhaha surrounding IKEA. In case you missed it, you can read it all here. But allow me to nutshell. IKEA, famed makers of cheap Swedish furniture change font on their catalogue from Futura to Verdana. Thousands of designers moan everywhere. IKEA…
Details5 Direct Mail Tips
#1: I’m not actually sure that this is the first time I’ve published a tip about direct mail – but it IS the first time I used a video to do it… This is a quick video showing how you need to think about what you are mailing your donors from the very get go.…
DetailsTwitter Case Study: War Child
“Don’t people just talk about how good their nap was? Or that they are eating ice cream?” My friend asked me… I held my tongue and sighed. Another colleague told me how in the past few weeks she had been contacted by countless (ok maybe a dozen) social media “experts” who breathlessly have told her,…
DetailsYour Website: Putting the power back in your hands
Take control of your non profit’s website and fire your webmaster! OK, maybe that’s taking it a bit far for some organizations, but there is truth in that statement. Technology has changed and its time you took notice. Why should a non profit care about technology? Because it will give you the power to easily…
DetailsWhy logos don’t cost $50 – Part Two
Last week I launched into a – was it a rant? – about logo design and why the process of designing a logo or maybe a whole brand does not come cheap. Like all the good things in life, you get what you pay for. If the brief or objective was clear and I’ve done…
DetailsWhy logos don’t cost $50 – Part One
I realize this might come across as a bit self serving but that’s ok. Part of working with charities is trying to find that middle ground to keeping the work we offer affordable AND effective. It’s a fine line sometimes. If I’m asked to design a direct mail piece, I often know the rough total…
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