Here’s what you know: it’s way easier to raise money from people who have given to you before than to find a new donor. Renewing your donors should take up a giant portion of your strategic focus, database analysis and campaign development. You can raise a ton of money, gather insights into your donor file,…
DetailsAs his eyes widened, I realized it was his world that was actually expanding. If you have a child in your life, you’ll know what I mean when I say that it’s a brave new world for our children and their use of technology. My son Mason, at 4, knows how to access YouTube, search…
DetailsHopefully in the midst of all the busy work you do, you take the time to celebrate the successes and victories – not just the big ones, but the small ones too. But when was the last time you celebrated a failure? Certainly, there is more value to you in a failure than a success…
DetailsI’m Jen Love. And I am an Agent of Good. In 2009 I was an undercover Agent, and I will share some of what I learned a little later in this disclosure and debrief. In 2010, I promise to tell the whole truth and nothing but the truth about my life as an Agent of…
DetailsFor the past few years, I’ve come up with a word that has helped define the year ahead and keep me on track. What’s your word of the year?
Beaker rules ok? We hope you all have a wonderful and relaxing holiday season and we will see you in the new year.
You know that being an Agent of Good means we live what we preach and exist to make change, for the better. And we’ve decided to honour you and that philosophy this year by sending you a gift of “nothing”. Well, not nothing, but something. Actually, something very special. We think that nothing says Christmas…
DetailsWhat’s not to love about a match package? If you don’t know what I’m talking about you are missing a classic in your direct marketing program. As traditional as grandmother’s pearls, yes. But you can make it modern and effective with a few simple twists. So what’s a match package? Simple. You tell your donors…
DetailsThere is no YOU in Twitter. Stop thinking of it as a way to get more donations and start thinking of it as a way to engage and build relationships with others.
It was very early this year when I saw a tweet go out from Kimberley MacKenzie about SOFII. I, like many others knew about SOFII. I was a registered user and once in a while would check it out if I had some time to kill. I LOVED the idea behind SOFII. To have a…
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