Another week, another discussion about how a design has been refused because it isn’t “on brand” enough. Are you serious? ‘But I used your pantone colour’, I sputtered. ‘The font is typeset according to your guidelines’, I pleaded. Nope. Brand police – 1. John – 0. People, this madness must stop. If you are an…
DetailsI have to thank the folks over at The Agitator for the inspiration for this post. Jerry Huntsinger did a guest post about the use of eyecontact and online pages. For years, as a direct mailer and print designer, I’ve known the value of good eye contact. You can see I even utilized it on…
DetailsYou live in a 140 character world. Even if you’re not on Twitter (Why is that again? Because you “don’t get it”? Ya, maybe millions of people ARE wrong.) you have to acknowledge that the pace of our world has changed. When I started my career we had one email account, and the office manager…
DetailsLaurie Pringle is a woman on a mission. Recently she was hired as Director of Development at Reach for the Rainbow and she has come aboard committed to making a difference within the organization and to their donors. And she asked me to help design their newsletter. We started by establishing a word count so…
DetailsA few years ago, I got to sit in a session hosted by Derek Humphries from the UK firm THINK Consulting. If you are into creative, and you get a chance, Derek is one of those guys you need to hear speak. His colleague Tony Elischer, is also fantastic. As part of the session –…
DetailsThis drinking and driving campaign uses vinyl adhesive stickers strategically placed to grab attention. The shirt says “I’ll sober up when I’m behind the wheel”.
Back in June, Katya over at Non-profit Marketing Blog wrote a post called “What makes for motivation?“. She was asked by Jeremy Gregg from Raiser’s Razor to explain what drives her philanthropassion? A great question and a great word. Jeremy didn’t ask me but feel like I want to answer it as well. Fundamentally, I…
DetailsMost of us know that pro bono is a phrase derived from Latin meaning “For the public good”. In certain sectors, like the legal profession doing pro bono work is quite common. The same for the charitable sector. I have always done quite a lot of pro bono work because I find it rewarding to…
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