What’s not to love about a match package? If you don’t know what I’m talking about you are missing a classic in your direct marketing program. As traditional as grandmother’s pearls, yes. But you can make it modern and effective with a few simple twists. So what’s a match package? Simple. You tell your donors…Details
There is no YOU in Twitter. Stop thinking of it as a way to get more donations and start thinking of it as a way to engage and build relationships with others.
I confess. I have moustache envy. Movember is the campaign I wish I created. Man, it rocks!tomselleck If you’re a Movember virgin you are in for something special. Movember is a campaign that encourages men to grow a moustache in November (“Movember” is the month formerly known as “November”) and raise money to “change the…Details
Attention all lawyers, Great case for you newer grads or those lawyers looking to pad their experience list. We are a small firm who wants to sue Microsoft and its board for being responsible for producing some of the crapiest software through the years for mac users like us. We need your help to prepare…Details
I’ve been reading with great interest for the past few days about all the brouhaha surrounding IKEA. In case you missed it, you can read it all here. But allow me to nutshell. IKEA, famed makers of cheap Swedish furniture change font on their catalogue from Futura to Verdana. Thousands of designers moan everywhere. IKEA…Details
“Don’t people just talk about how good their nap was? Or that they are eating ice cream?” My friend asked me… I held my tongue and sighed. Another colleague told me how in the past few weeks she had been contacted by countless (ok maybe a dozen) social media “experts” who breathlessly have told her,…Details
Take control of your non profit’s website and fire your webmaster! OK, maybe that’s taking it a bit far for some organizations, but there is truth in that statement. Technology has changed and its time you took notice. Why should a non profit care about technology? Because it will give you the power to easily…Details
Last week I launched into a – was it a rant? – about logo design and why the process of designing a logo or maybe a whole brand does not come cheap. Like all the good things in life, you get what you pay for. If the brief or objective was clear and I’ve done…Details