Flat Earth Direct

Our colleague, Jonathon Grapsas, approached us to give a face to his new business Flat Earth Direct – an Australian direct response agency that helps charities. Jonathon’s vision was to build an agency that believes in solid direct response principals – and if it works in Canada, the UK, Hong Kong, then it will work…

Sofii.org

Back in 2009 I saw a tweet go out from Kimberley MacKenzie about SOFII. I, like many others knew about SOFII. I was a registered user and once in a while would check it out if I had some time to kill. I LOVED the idea behind SOFII. To have an online, living and breathing…

CAMH – Gifts of Light Campaign

CAMH (Centre for Addiction and Mental Health) asked us to do an audit of their beloved Gifts of Light symbolic gift program, including our observations and recommendations on keeping things fresh as the program was entering its 3rd year. After our comprehensive audit, they said, “OK, now do it”. It was an energizing and fast-paced…

Canadian Womens Foundation

Canadian Women’s Foundation is Canada’s only national women’s foundation – they invest in programs that move women and girls out of violence, out of poverty, and into confidence. They needed to move out of a tired, static, difficult to update site into something that was fresh, alive and very easy to maintain. So we created…