Premiums suck

People assume that the AOG natural position is this: Premiums suck. Notepads, pens, shirts, bags, labels, stickers, cards… yah. I would agree. More often than not, those premiums suck. They are often used in acquisition and to me are the equivalent of spotting a friendly looking person across a room and shoving flowers and chocolates in…

Everything I learned about direct mail, I learned from my mother in law

I was asked this past January to do a presentation about direct response by Mazarine at Wild Woman Fundraising – especially how it relates to direct mail. A few days after agreeing to it, I sat at my desk with a glass of wine staring at a blank word file… Cursor flashing. Flashing. Flashing. I was instantly…

Ontario Nature Renewal

Ontario Nature has been with us since the beginning. We have developed some of the most fun and successful packs in our portfolio. They haven’t all done well – and part of the Agents philosophy is to develop appeals that tell great stories and ask your donor to do something. When you repeat that over…

Quest Nature Tours

We have been working with Worldwide Quest for over five years. They are one of our few commercial clients but they are amazing. Their vision for their business mirrors our own – create unique experiences that meet and exceed the dreams of their community of travellers. We have helped them reimagine their Quest Nature Tours…

Robbie’s Rainbow

We were approached by Robbie’s Rainbow just over five years ago to help design a logo to represent the amazing work they were doing. In five years, Kate Murray has taken “Robbie’s Rainbow” from a mom and son not for profit working out of their kitchen and selling chocolate to a powerful charity that helps…