The Love Revolution

I’m back from five days in Dublin. And my head is filled with some thoughtfulness and wisdom from the best brains our sector offers. Beate Sorum, Rory Green, Tom Ahern, Ken Burnett, Jen Love, Simone Joyaux, Damian O’Broin, Mark Phillips, Simon Scriver… One idea that is sticking is the concept of a sector-wide revolution. A…

Mother’s Day

Show and tell. We were asked by Habitat for Humanity Waterloo Region to come up with a gratitude video for their donors just in time for Mother’s Day. Our goal was to create a short video featuring some of the real moms and kids that have been helped by donors in the past few years. Thanks…

JUNK

I wasn’t going to share this example of a horrendous email from a charity but just couldn’t resist. I share it because I CARE. I have blurred out the name of the offending charity. This is an example of what happens when marketing folks are in charge of your communications to donors. NOT ALL marketing comms folk make the mistakes…

#donorlove symphony

We talk about the “symphony” of amazing donor loverization. The concept of the symphony is that if every note is played as perfectly as possible, the collective noise will move the world. In charitable terms, that means if you focus on every appeal, every tweet, every thank you call, every exchange with your donor, and you make sure it is…