JUNK

I wasn’t going to share this example of a horrendous email from a charity but just couldn’t resist. I share it because I CARE. I have blurred out the name of the offending charity. This is an example of what happens when marketing folks are in charge of your communications to donors. NOT ALL marketing comms folk make the mistakes…

#donorlove symphony

We talk about the “symphony” of amazing donor loverization. The concept of the symphony is that if every note is played as perfectly as possible, the collective noise will move the world. In charitable terms, that means if you focus on every appeal, every tweet, every thank you call, every exchange with your donor, and you make sure it is…

A better donor

Most charities make a classic marketing error. That error is focusing only on “selling” your cause. Donors don’t give to your charity because you convinced them to. They give to see their values put into action. They give because it makes them a better person. They give to feel better about themselves. Most charities (both…