Stunning Simplicity

A quick post today to remind us all about the beautiful simplicity of fundraising. It is so easy to get turned inside out and upside down thinking about integrated campaigning, multi-channel fundraising, over-thinking our approach and completely rush past one stunningly obvious thing: asking for one thing. One of our clients established a monthly giving…

#afpcongress: By the hashtags, scribbles, photos and vids

Here are the highlights from our scribbled notes and tweets from Congress. We heartily encourage all fundraisers to check out the #afpcongress hashtag to review the highlights from all tweeps in attendance. Scribbles: Wendy Mesley: “Trust is not being given to institutions but to individuals.” Sean Triner (@seantriner) on “witnessing”. This is brilliant. Sean insists…

Don’t Think About Your Fundraising

This fall, don’t think about your fundraising. Seriously. I hear you already. –         “But Jen, we raise most of our money in fall and early winter.” –         “But, but Jen, we always do our donor acquisition in the fall.” –         “But, but, but Jen, ARE YOU CRAZY!?” This fall, don’t think about your revenue target.…

Pop quiz, hotshot…

What starts with “s”, ends with “n” and can immediately improve your fundraising results and your donor/prospect/community engagement? Nope, it’s not seclusion. Or seduction, secretion, sexualisation, sanitization, sentimentialization, septuagenarian or sesquipedalian. Gold star for anyone who got it. Segmentation. Seriously – I’m starting to wonder whether some charities think the $70,000 database whirring away in…

golb sdrawkcab!

“I’m not looking at you Dudes, I’m looking past you.” – Jay-Z Agents work from your donor out. We think from your donor’s perspective. We start with your objective and create the irresistible call to action that will inspire your donor. We work backwards from there to build the compelling case and figure out how…