Ruh-Roh

From an email: “Jen, we need to have an opt out for our newsletter on the Fall Direct Mail Special Coupon. I think we need to include it in all of our mail coupons going forward.” As Scooby-Doo says, “ruh-roh”. Most organizations distinguish, even if it’s not completely deliberately, between a “renewal” message and a…

Dear Ms. Nit-Picker…

(Please note: all similarity to you or your cause is purely coincidental.) Dear Ms. Nit-Picker, This is an open letter to charity staff members who edit fundraising appeals. With special focus on those of you who aren’t direct response fundraisers or have a clue about fundraising strategy. Just like with my Dear Mr. Fancypants blog,…