Voulez-vous un rendezvous?

You know when you go to a conference and you connect with people and you think “YES! THESE ARE MYYYY PEOPLE!” You feel inspired, energized, ready to conquer the world. You’re sharing ideas, nodding along, getting choked up, shaking your fists…together. You find colleagues, confidantes, friends. And you just know that your career will be…

Parliament, Murder and Murmuration

Your Agents of Good, as our cherished and punished clients know, have banned the word “data” from our language. It’s not “data”. They are DONORS! It’s not “extracting the data”, or “data segmentation” it’s “finding donors to inspire” and “talking to people the way they deserve to be talked to”. A few nights ago, with…

The Best Fundraising Offer I STILL Haven’t Got: Part 2

In Part 1, I wrote about a charity I truly cherish (our daycare) and wanted to get you thinking differently about mobilizing your communities of supporters. Let’s face it, your communities of supporters are only getting bigger: event participants, e-news subscribers, Facebook ‘friends’, even followers on Twitter, Pinterest or Instagram. Acquiring new donors is bloody expensive. And…