Data Doesn’t Lie

Data doesn’t lie. But it also doesn’t feel. We are students of direct response. It’s our job to create, test, tweak and analyze. That’s the science. But I love fundraising because it’s also an art. Moving and inspiring people to give, to act, to share the amazing work of your organization. Creating joyful philanthropic experiences…

Afternoon Love Affair

What are you doing Thursday, January 28th at noon? Wait. Let me rephrase that. Whatever you are doing on Thursday, January 28th at noon can’t possibly be something better than an afternoon love affair! Join me as part of the #DonorLove webinar series to share a 5-year Case Study featuring the creative, storytelling and results…

Voulez-vous un rendezvous?

You know when you go to a conference and you connect with people and you think “YES! THESE ARE MYYYY PEOPLE!” You feel inspired, energized, ready to conquer the world. You’re sharing ideas, nodding along, getting choked up, shaking your fists…together. You find colleagues, confidantes, friends. And you just know that your career will be…

Parliament, Murder and Murmuration

Your Agents of Good, as our cherished and punished clients know, have banned the word “data” from our language. It’s not “data”. They are DONORS! It’s not “extracting the data”, or “data segmentation” it’s “finding donors to inspire” and “talking to people the way they deserve to be talked to”. A few nights ago, with…