Rachel loves to write. More particularly, she loves to write stories. That’s why she loves working with charities – they have such great stories to tell! Like many of you, Rachel knows that the most effective fundraising materials are engaging, compelling, and emotional – and overall, they tell a great story.
Rachel has been working in the fundraising world for over ten years. She’s worked as an account director managing full-scale direct marketing campaigns for large nonprofits, and she’s worked as a freelance writer and consultant for small and medium size charities. To use a well-known phrase, ‘size doesn’t matter’ – it’s all about the quality of the story she can tell.
Rachel has been a covert Agent for about three years, writing copy for clients such as the Asthma Society of Canada, the Canadian Breast Cancer Foundation and the Canadian Foundation for Dietetic Research.


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