Premiums suck

People assume that the AOG natural position is this: Premiums suck. Notepads, pens, shirts, bags, labels, stickers, cards… yah. I would agree. More often than not, those premiums suck. They are often used in acquisition and to me are the equivalent of spotting a friendly looking person across a room and shoving flowers and chocolates in…

Everything I learned about direct mail, I learned from my mother in law

I was asked this past January to do a presentation about direct response by Mazarine at Wild Woman Fundraising – especially how it relates to direct mail. A few days after agreeing to it, I sat at my desk with a glass of wine staring at a blank word file… Cursor flashing. Flashing. Flashing. I was instantly…