Guest post from The Godfather of Good, David Love:
A year ago, I used this precious space to rail against the blizzard of dull, boring requests for money that didn’t take the time to recognize I was a monthly donor.
I was about to rail again, this time about the blizzard of dull, boring requests I get for money. And this year, they were legion and they were somnambulant. Impersonal, organization-centered, asking me for “my support at this crucial time.”
Why can’t charities catch my imagination and ignite my interest. Why can’t they tell stories?
And then I get a six page (6 PAGE!) letter that begins:
“Sharon’s heart sank when she heard, “… times up – let’s move on.”
Who’s Sharon? Why did her heart sink? Where was she and where was she goping?
Finally, a story. A story about a girl in an elementary school class who was visiting Crawford Lake Conservation Area. Her class was there to participate in “Life in the Longhouse” which took them back 600 years to see how First Nations lived in our area.
The letter goes on (and on!) about Sharon’s visit, about Crawford Lake, about First Nations and about the plans to build a new longhouse there.
And to build that longhouse, they don’t need “my support.” They need “260 two-by-fours, 320 four-by-eight sheets of plywood, and 10,000 words screws (give or take a few).
In the letter, I learn all sorts of wonderful things about Crawford Lake and about First Nations in southern Ontario. I also learn the longhouse project is quite expensive. Almost a million dollars! But most of the money has been raised. They only need $11,000 to complete the job.
And when it’s done, I’m invited to visit and “tap on the walls” of MY longhouse!
Friends, this wonderful letter from Brain Hobbs at the Conservation Halton Foundation restored my faith in stories. And spared you a rant about sleepy, dull letters.
Brian’s letter also moved my wife and I to buy a box of wood screws.
You can read Brian’s letter below.