Two words that send eyeballs rolling, directors scurrying, donors yawning…
I’ve talked to fundraisers who would rather shine the leather shoes of the world – twice! – than work on their annual report for their charity.
I don’t blame them.
Most of them are boring. Like – soul destroyingly boring.
But they don’t have to be.
A great annual report should really be an inspirational report full of gratitude and love for your donor.
We call most of our annual reports – gratitude reports – because it focuses us and our amazing clients to create something that a donor will read, cherish and as my amazing partner Jen reminds us… “as they turn the last of the pages of the gratitude report, your donor should remove their glasses, take another sip of their tea and nod their head in appreciation – knowing that their gift to your cause was absolutely the right decision.”
Does yours do that?
I want to share a gratitude report we did this past year for CODE.
While in Ottawa, we sat down with them to talk through previous annual reports and start to think about the new report.
Previous reports were factual, shared statistics and numbers through infographics, nice to look at – but I realized, as we sat there sipping our coffee and chatting – that what they didn’t do, was tell a good story.
This, from a charity that produces stories for children around the world – about their world around them.
We weren’t going to do an annual report. Let’s tell a story.
(Thank you to the amazing illustration work of Rebecca Hitchens for bringing Meena to life.)