There are a few topics that come up over and over again in boardroom meetings, conferences, lunches and drinks that just hit all my #armwavy buttons.
One is: SOCIAL MEDIA (queue up the scary music…)
How do we “DO” the social media? Everyone wants to know.
And I’m going to tell you… no charge.
The best – like – seriously… the BEST!!!!! strategy for social media is… are you really ready for this?
And no – you don’t need to opt-in to my crappy newsletter or latest program…
The B-E-S-T strategy for social media is to “talk to people”.
Send your cheques in now. Thank you.
Ok – I’ll stop being a smart aleck.
I spent last week looking through twitter feed after twitter feed of charities big and small. Some likely have a number of dedicated social media folks and some with maybe one part timer – or none… just someone that likes to tweet.
Here are some observations.
Most charities don’t tweet after 5. Bad news. Your donors are likely just starting to tweet.
Most charities tweet only about themselves or occasionally RT something a big star said about them that was nice. Bad news. Your donors don’t care.
Most charities are REALLY bad at talking or sounding like humans. Bad news. We are humans.
Here are some of the worse (click them to see them larger):
Listen, I’m not just taking shots here.
Ask Jen, I literally break out into tears when I think of the CRAP people spew about how (never WHY) to use social media, what are the metrics you should look at, when should you post your latest video, what the latest rules are, how to measure how badly your last event was…
The answer is: TALK TO PEOPLE! That’s! it!
The most frustrating part is that some of the charities have MASSIVE audiences (I won’t speculate how some of them got them however). There is so much potential to unlock people’s desire to help or fix something. All you need to do is TALK TO THEM. One human at a time.
I tried to randomly find a feed of a charity that seemed to be doing it well and I was coming up short.
However, I was reminded of one company who I blogged about a long time ago – a corporate company who lives and breathes their brand of being all things to the owners of their brand: their customers. I’m talking of course about WestJet.
Case and point:
Do you see the difference?
The strategy (unlike most crappy strategy I hear in and out of conferences) is NOT complicated.
Social media is about talking to people. Not at them!
It’s not really that hard. Or is it?