A while ago, I promised to share any extraordinary or remarkable experience for donors that I came across or that you shared. Either no one is reading this blog or, so far, no one has a good one to share. Both options are very sad.
Nonetheless, I have gathered an example for you to rip off at your leisure.
I have, in this very blog, raved about the remarkable work of a very extraordinary woman (and client!) Ann Rosenfield. I have mentioned how I have watched and marvelled at Ann as she has handwritten hundreds and hundreds of thank you cards to new donors, how she hand signs and leaves comments on letters, how she constantly, constantly obsesses over her data to make sure she is treating donors like the gold they are. Woodgreen is a small charity and because of Ann’s leadership – this is a shop that lives and breathes the needs of their donors. There is a reason that Woodgreen is being celebrated and honoured as this year’s Mo Davies Small Organization for Excellence in Fundraising this November in Toronto.
Ann asked us back in September to help put together a Thanksgiving card to send to all of her donors. Not a “direct mail” pack, no shady coupon, no blank, crappy #10 envelope… A card. A Thanksgiving card saying… “thanks!” THIS is the stuff we get excited about folks.
Through discussion we all agreed, it should be something particular to Woodgreen. No turkey’s or cornucopia’s please. So off we went.
“How many people are helped every year because of donor support?” I asked Jen.
“37,000 people? This small charity and their donors help about 37,000 people in Toronto? Every year?”
So we came up with this.
Now, I would like to point out a few things.
It was designed as a standard card, 7″ x 5″. It was inserted into a personalized, first class stamped envelope. If you take note – there is no logo but we have it saying, in handwriting, from the “WoodGreen Foundation”.
We also have it personalized, in this case, to me, a donor – all in Ann’s hand. How did we do that? We applaud Ann on her desire to handwrite everything (and she probably would never sleep so she could) but we convinced her a while ago to get her handwriting turned into a font. A font that we can use for offset printing and lasering! How cool is that? Through the years we have done this for a few clients and when you are trying to add personal touches, this goes a long, long, way. You TOO can get yours done. Go to Chank’s website and tell him I sent you! (And no, I don’t get a cut…)
We also did a version that allowed Ann to hand sign and add the donor name to certain donors.
A card, a envelope, a heartfelt message of thanks showing donor impact.
She shared a letter she got back from one of those donors who received it…
One small example of how you can have tremendous impact by doing simple things.
NOW can you please send me some of your best examples?