This is simple stuff. And our pal Tom Ahern reminded me of that in a recent tweet. I’d like you to print this off and put it on your wall every time you think you are ready to mail/call/tweet/blast your donors because your fancy schmancy schedule tells you to.
Your donors:
Want to feel good.
Want to feel loved.
Want to feel smart.
Want to feel needed.
Want to feel important.
Want to belong.
Want to be remembered.
EDIT TO ADD: Want to make things better.
Thanks for the additional “Want to…” lines folks! Keep them coming!
Want to hear about results AND about you their friend that works at that charity
Beauty! I’d add: Have many things they care about and many competing choices for their donation dollars.
Lovely. I’d Only add: Want to make things better.
Such vital precepts. Thanks for distilling!