It’s not really that hard, yet so few charities do it well, or in some cases, not at all. There are some great sources out there for ways to thank you to your donors (here is a recent nonprofit carnival blog post about it via Pamela Grow) but today I want to show you a way one special charity is doing it.
Small Change Fund is a Toronto based organization that helps finance small grassroots projects in communities across the country. Fantastic!
Full disclosure, our pal Clare McDowall works there and we have done some work with them in the past year, but nonetheless, I was moved to give them a gift last year for a Toronto based cannery… amazing. Food security, rescue and delivery are very important – especially to this home chef. Then last month, our colleague Tania Little had posted a video that they had sent her thanking her for her ongoing support – and you know what? I wanted one too.
Take a look at this:
I decided to join their Be The Change fund and become a monthly donor – and sure enough – I was quickly rewarded by getting my very own, amazing video! How cool is that?
Here are two other videos they have created thanking their donors:
Simple, catchy, fun!
The point is, this isn’t rocket science and it doesn’t cost a million dollars (obviously) to make or produce – but done right, can have a magical effect.
I hope they can keep up with making them as people climb aboard and give their support – but keep this in mind as you think of new ways to thank your donors for their gift.
Have you seen other amazing, simple and creative ways of saying thanks to donors?