Yes, you… dear readers…
This morning in my kitchen I discovered that my salt grinder was empty. Into my pantry I went, whistling and listening to my kids play an imaginary game about being dragons. I grabbed the coarse salt I just bought at the fancy grocery store and opened it.
It had one of those punch-in plastic pieces that makes it easier to pour when you want to get more than a pinch at a time.
I popped it, listened to make sure my kids weren’t fighting. All clear. I turned it upside down over my empty salt grinder.
A little gentle shake.
A firm shake.
A smack on the bottom.
Perplexed, I turn it upside down. The punch-in piece is unreasonably small given the size of the salt crystals.
Like, totally shaking fist rage.
And then I thought of you.
Are you possibly doing this to your donors?
No matter how great your holiday campaign is, if you miss a few simple steps, you’ll have donors wanting to drop kick you.
So, a few quick reminders as you finish up your holiday campaign.
- In your direct mail pack, does your reply form fit in your reply envelope?
- And is your reply form easy-to-read (think of your great aunt…would she be able to read the tiny writing)?
- If you’re driving someone from an e-blast, microsite or social media to your website, have you thought about where they are landing? A cluttered, confusing home page that doesn’t say anything about where they just clicked from?
- Asking people to call in to make a donation? Will they get into voice mail hell and not be able to get a human on the phone?
Take 30 seconds and make sure you haven’t made it difficult for your donor to give. Or else, no matter how good your idea, they might want to drop kick you.
And we don’t want any more shaking fist rage… right?