Last year, the Agents were thrilled to work with our partner in crime, Agent Kimberly Mackenzie at Ontario Nature on a campaign about ‘bird strikes’ in Toronto – migrating birds getting killed into office buildings. Our approach was to have “Ruby” the Hummingbird write to donors, and include a map of her journey. A few days after the appeal dropped, Ontario Nature received a letter from a donor, Jack, written to Ruby! Check out Kimberley’s submission on SOFII for the whole Ruby package, and Jack’s response.
This same donor was recently in the office and asked casually if Ruby would ever write him back. Needless to say, we were enchanted with Jack and Ruby’s correspondence, so this week, Ruby writes back!