Barack Obama is my friend.
Me and 21 million (almost 22 million) of his closest friends received this post in our feed this week:
Rather than setting a goal of millions of dollars for this campaign’s first big deadline on Thursday, we’re setting a goal of 450,000 grassroots donors. So far, 404,954 people have stepped up to own a piece of this campaign. Will you join them?
And the teaser below reads: “We believe that the true strength of our campaign is the number of everyday people owning a piece of it…”
When we talk to our clients about donor acquisition, we always talk in donors first, then dollars. If you are building your movement, inspiring people to join your cause, you will think of them as people, not as payments.
Check out the site here: http://www.barackobama.com/get-involved