“MUMMY! I love Show and Share Day!” – Mason, bouncing at my bedside, 5:55AM
My energetic 6 year-old loves Show and Share in his kindergarten class. You bring a toy, and take turns showing the other kids how your toy works and why you love it, and then everyone shares the toys for an hour of free play time. He is fired up.
I’m declaring today Show and Share day at the Agents of Good. And writing you this short post today to encourage you to make sure you are showing and sharing in the fundraising you are working on today.
Show. Your donor’s gift in action. Tell your donor what you’ll do with their gift. How it makes an impact. And link that to your call to action.
Share. Tell a story. A compelling, interesting story that gets to the heart of what you do. If you do that right, what you’re sharing is the emotion that will make your appeal successful.
Are you showing and sharing today?