Here are the highlights from our scribbled notes and tweets from Congress. We heartily encourage all fundraisers to check out the #afpcongress hashtag to review the highlights from all tweeps in attendance.
Wendy Mesley: “Trust is not being given to institutions but to individuals.”
Sean Triner (@seantriner) on “witnessing”. This is brilliant. Sean insists that all fundraising letters must tell stories. And now he’s taken that one step further to insist that there is an element of witness – so that the letter signer can say “I saw this for myself”.
Alan Clayton (@claytonburnett): “What we say doesn’t matter. What matters is what your donors hear.”
Alan Clayton (@claytonburnett): “Why do some fundraisers fear asking for money when donors love to give.”
Alan Clayton (@claytonburnett): Lamposting: where charities pass around the creative and let everyone piss on it.
Alan Clayton (@claytonburnett): People give to make a bad feelings go away. They also give to get more “good” feelings.
Jon Duschinsky (@jonduschinksy): 4x? – we may need to ask “why” four times in order to get to a real, inspiring answer. Example: “Why do you need this money?”
- Because we need to raise $x for our budget. WHY?
- Because we need more money to run this program. WHY?
- Because this program is funded entirely by donations. WHY?
- Because vulnerable families need our help.
Donna Raetsen-Kemp (@donna_raetsen) quoting David Ogilvie: “You’ll never bore anyone into paying attention.”
There were many, many, many amazing tweets and tidbits of information… if you have the time – go through the stream and have a read.
There was video:
STTV actually recorded a number of interesting interviews and clips – see them all right here at STTV.
– Jen Love’s last tweet as she headed out the door…
Well #afpcongress its been a slice. Mama Love headed home to the 2 reasons I’m devoting my life to NFPs: Mason, 5 and Sadie, 3
As she said – “it is a reminder of both why I work in our sector, and why I need to stay connected with the Congress energy.”
The one theme I heard over and over confirmed what I feel in my heart of hearts. Great fundraising is about emotional storytelling and the needs of your donor. Forget branding, fancy titles, big words and egos, disregard quick fixes and hot trends, ignore naysayers and fear, bypass all of it.
Tell the stories about your cause that your donor needs to hear. The good ones because they helped, the sad ones because the need continues, the angry ones because of the injustice, the scared ones – because of the world we sometimes live in. Tell them all with great emotion and care – because that’s what makes us human.
My brain personally is still full of so many memories and moments, revelations and epiphanies, I would need about 10 more posts to share them all.
One of my last tweets as I said goodbye to old colleagues and new connections was: Using twitter for you or your charity is like being a part of a constant conference. Full or learning and new people. #afpcongress
Jen and I would love to know – what were your Congress highlights? Share your blog posts, slides, images and stories all here.