For years, as a direct mailer and print designer, I’ve known the value of good eye contact. You can see I even utilized it on my Idea Design home page (thanks to my daughter Evelyn). My mom has even criticized me because she feels I crop my personal photos too tight – but I’ve reminded her – “Mom – all the emotion is in the eyes – and I want people to feel it.”
Here are some examples.
Read The Agitator post here for how it applies to online.
Never forget – the eyes are the window to the soul – they say more than words often can. Don’t be afraid to use that power in your communcations.